Step 1

Start up Photoshop and create a new document (4000px by 2000px at 300 ppi). Type up your word, in this case “type,” with this font: Sloop. Obviously this isn’t a free font because this font doesn’t have what free fonts usually have – bugs.
The swirls are constant and smooth. Any spikes or inconsistent endpoints will only get worse once we make this into a 3D shape. Another thing to take into consideration is the weight. I wanted an elegant font, but that is also bold enough to work as a 3D shape. If it’s too thin, it won’t work. Curls or lines that are too thin end up looking like knife blades.

Step 2

Right-click on the type’s layer and click on “Convert to Shape.”

Step 3

Go to File > Export > Export Paths to Illustrator. Save it as an Illustrator file.

Step 4

Now you’ll need Maxon’s Cinema 4D, or any sort of 3D software. The instructions here though are based on C4D. Start a new project and go to File > Merge. Open the Illustrator file you created in the previous step.
And as a disclaimer, I barely know C4D, so forgive me if I mess things up a bit, or make up terms as I go 🙂

Step 5

Click and hold on the Hyper Nurbs button. Drag to Extrude Nurbs and release.

Step 6

Find the type path layer in the Objects menu and press the plus button to bring up its contents. Press Command and click on all the paths to select them together.
Right-click and go to Connect. After you do that you’ll be given a sort “flattened” version of the four on the top of the list. You can delete the old paths, as we will only use the connected version now.

Step 7

Now click and drag the new path onto the Extrude Nurbs effect. That will apply the Nurbs to the path.

Step 8

Click on the path inside the viewing area (I almost said canvas because I have no idea what it’s called). In the lower-right corner you’ll see the Extrude Nurbs effect. Click on the Object tab and change it to 10 meters.

Step 9

Now click on the Caps tab, and use the following settings. Now that I look at it, 15 steps for a smooth corner is overkill, so just use about 5 to save rendering time. Keep 0,75 or 1 for the Radius though. Anything under that might turn up too sharp in Photoshop when you sharpen the image.

Step 10

Click on the type and copy it (Command + V). Paste it in place (Command + V) and press the middle click button on your mouse. That should bring up four different views. Zoom into the Perspective view so that you can see how close the two type objects need to be. Now use the Move tool to drag the “Z” axis (blue) in the Right view about 12 points.

Step 11

In the bottom menu, click on File > Shader > Nukei. This is a material preset that we will alter slightly.

Step 12

Click on the material’s icon in the bottom dock. That will bring up the settings in the lower-right corner. Click on the Diffuse A tab. Think of this one as a primary color. Other colors follow, but we will only change the primary diffuse color. I still want a shade of cyan in there. Change the color by clicking on the Color icon.

Step 13

Now drag the material icon onto the first layer of the text, inside the viewing area.

Step 14

Create a new Nukei material and change the Diffuse A color to this one: R:255 G:241 B:74. Then drag it onto the second layer.

Step 15

It’s time to insert some lights. Click on the Add Light Object button and drag it to Area Light.

Step 16

Use the move tool and drag the “Y” axis until the light is at a proper height.

Step 17

Use the rotate tool to make the light face the text.

Step 18

Drag the green axis until the plane is facing the text.

Step 19

Create a second light source on the opposite side.

Step 20

Add one on the top that evens out the luminosity.

Step 21

In the same way as in the previous steps, add a few other characters as shown below. Create only one layer for these and use the golden color.

Step 22

Now go to Render > Render Settings. Change them accordingly.

Make sure the pixel size is pretty large.

Don’t forget to specify the path where you want the render to be saved.

When you’re done, create a first render by pressing Shift + R.

Step 23

Find the render in the folder you chose, and open it in Photoshop. Open the Channels menu (Window > Channels), and Command-click on the “Alpha 1 icon.” That will make a selection of the text.

Step 24

Go back to the Layers menu and double-click on the “Background” layer. Give it a name. We’re doing this just the make it a regular layer.

Step 25

Now press the add layer mask button to hide the black areas.

Step 26

Here’s the deal. We don’t want to cut out every character away from the render manually. It’s easier to make a render of each character separately and just use the Alpha Channel to cut it out from the background.
With the original layer underneath, we’ll piece it together by aligning each element with its position inside the original render. So go back to C4D, hide all but one element by un-ticking it inside the Objects menu.

Step 27

Render it, and separate it from its background as before.

Step 28

Then align all of them by placing them on top of the old render. One of them is highlighted to show that it’s separated from the original render.

Step 29

Now go to Layer > New Adjustment Layer > Gradient Map. Use these colors (left to right): #ffffff, #ffe73f, #542a9a, and #07030e. Set the layer Opacity to 50% and make it a clipping mask for the text layer so that it only influences the text’s colors.

Step 30

Repeat the process for the remaining elements, and fill the background with this color: #ffe73f.

Step 31

Double-click on the text layer and add these layer effects. For the drop shadow use this color: #6b506b. Use this for the Outer Glow: #fff260.

Step 32

Over the background layer, paint a shadow with this color: #a89e3b.

Step 33

Now paint a smaller surface with this color: #a89e3b.

Step 34

For this part, you’ll need this brush pack. Start a new large document (about 2500 px by 2000 px) and paint with black on a white background (the brush is the first one in the pack). Select everything (Command + A) and paste it in a blank Illustrator file. The large size will make it easy to vectorize.

Step 35

Inside Illustrator, press the Live Trace button, and change the color to this: #776767.

Step 36

Copy and Paste it inside the Photoshop document.

Step 37

Use the second brush inside the brush pack and vectorize them as well. Just use this color instead: #3c2958.

Step 38

Go back to Illustrator and use the Direct Selection Tool (A) to copy only a single leaf out of the whole brush. Pick out a larger one for the most quality. Paste it in Photoshop with this color: #a39485.

Step 39

Add these small leafs all over the other branches.

Step 40

Now we’ll create a complementary pattern. Start a new Photoshop document (165 px by 165 px at 300 ppi). Bring up the ruler (Command + R) and drag guides that will snap to the edges of the canvas.

Step 41

Select the Crop Tool (C) and drag it over the whole canvas. Hold Shift and Alt, and drag the box until you get about double the canvas size. Use the Round Rectangle Tool (U) set on 10 px radius to create a symmetrical rectangle (Hold Shift when creating). Duplicate it, move it a few pixels with the keyboard (remember the number) and create a similar pattern as shown.

Step 42

Crop the document back to its initial size by snapping it to the guides. Fill the background color with #533d63 and shape color with #ac9c8f.

Step 43

Double-click on one of the shapes layers, and add a 5 pixel, inner stroke with this color: #ecdd18. Then go to Edit > Define Pattern.

Step 44

Select the Bucket Tool (G). From the drop down menu near the top of the screen, select Pattern. Make a clipping mask for one of the leafs, and fill it with this pattern.

Step 45

Fill a few other leafs with the same pattern.

Step 46

Change the colors around the pattern file with different shades of yellow, and fill some with those.

Step 47

Now we’ll add a few vector motifs. First of all, start a new Illustrator document and select the Polygon Tool. Hold the tilde key (~) and drag as indicated by the arrow. Don’t stop dragging until you’ve reached the end of the next step. I made two screenshots to break down the entire motion.

After dragging up, drag back down toward the center in a spiral pattern. The speed of your dragging determines the amount of lines.

Step 48

This is what it should look like. Change the motif to this color: #f5e750.

Step 49

Place it in the Photoshop document as a Smart Object.

Step 50

Place a second larger one on the left side.

Step 51

Create another motif, but using the Star Tool in Illustrator.

Step 52

Add a few small stars all over the canvas as well.

Step 53

Now create a rectangle somewhere inside the composition and give it a 5 pixel inner stroke, just like the pattern. Use this for the fill color: #543d63.

Step 54

Make a clipping mask for this shape, and paint with a soft brush with this color: #cbef8e. With the same two colors, create other rectangles.

Step 55

Repeat this process to sprinkle these motifs all over the composition. Keep it subtle and tasteful.

Step 56

Now create a new blank layer above the text, and use the Pen Tool (P) to trace in path mode what will soon be a thin line.

Step 57

When done, use the Brush Tool (B) to edit the settings (chose a small, hard brush) and press P when you’re done. Right-click, select Stroke Path, tick the Simulate Pressure box and press OK.

Step 58

Repeat the previous step to create a few more lines. Don’t add too many though.

Step 59

And finally, we’ll touch up the yellow values and make it look warmer. On top of all the layers, go to Layer > New Adjustment Layer > Selective Color. From the drop down menu, select Yellows and drag the sliders to the numbers shown below.

Final Image

That’s all folks! If you’re sure you want to get into type treatments, 3D is a great way to go. I didn’t think I’d need a 3D program, and thought that Illustrator’s Extrude and Bevel feature was all I needed. Well, I was wrong. 3D opens up a whole new dimension – literally!